Thought Leadership
With Muse for Small Business, Meta connects its AI agent to services such as QuickBooks, Shopify, and Slack. A free tier is available.
On September 29, Meta introduced Muse for Small Business, a version of its Muse AI agent designed for small businesses. It expands the personal agent with business-focused capabilities and integrations with external services. Businesses can give Muse high-level goals, such as finding new customers, analyzing business data, or managing workflows. The agent is then designed to carry out multiple steps autonomously. Muse has been available in the US and Canada since September 8.
Integration With 15 Services
At launch, Muse can connect to Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe, and Zoom. The integrations also include Facebook Pages, statistics from professional Instagram accounts, and Meta advertising accounts. Through these connections, the agent is intended to learn what a business sells, how it communicates, and which questions customers frequently ask. For services that are not supported, businesses can set up their own connectors.
Free Tier With Usage Limits
Muse for Small Business follows a freemium model, with paid tiers available for more intensive use. According to Meta executive Shah, who spoke to Axios, businesses that rely heavily on the agent and consume large numbers of tokens may run into usage limits. The free tier, however, covers many use cases. Meta has not disclosed pricing for the paid tiers in the reports.
Part of Meta’s Business Strategy
According to Meta, around 200 million small businesses have a presence on Facebook. The launch follows the company’s September 28 announcement of plans to build an enterprise platform led by former MongoDB CEO CJ Desai. The platform is expected to include a Muse agent, a business agent, and a coding tool. With the move, Meta is stepping up competition with OpenAI and Anthropic for corporate spending on AI.
Muse has recently faced criticism over security issues. In one reported incident, a user said the agent completed a Marketplace sale without his consent and shared his address with the buyer.
(Editorial Team)
