Thought Leadership
The graphics card’s price has doubled since launch, reaching the same level as the RTX 5090’s original MSRP.
Prices for Nvidia’s GeForce RTX 5080 graphics card have climbed to around $2,000 in the US. That’s roughly twice its original MSRP of $999, when Nvidia launched the card in January 2025. The current price is also on par with the original list price of the flagship RTX 5090. According to a price snapshot published by VideoCardz on October 28, the lowest available offers from major retailers were $1,979.99 for in-store pickup and $1,999.99 for online orders. These figures represent a snapshot in time, as prices change daily.
RTX 5080 Prices Surge by $800 in Two Months
According to Tom’s Hardware, the cheapest RTX 5080 available from a reputable retailer on October 29 was a PNY model listed at Best Buy for $1,999. Stock is limited, and many listings come from third-party sellers. In some cases, lower-tier models cost more than higher-end versions. At Micro Center, for example, the Asus ROG RTX 5080 Astral OC was priced at $2,079.99, while the Asus RTX 5080 Prime OC cost $2,349.99.
“In two months the going price for a RTX 5080 went from around $1200 to $2200 (if not more with certain parts).”
Josh Walrath, Hardware Analyst
RTX 5090 Shortages Shift Demand to the RTX 5080
Nvidia has not explained the price increases. Potential factors include a shortage of GDDR7 graphics memory and the prioritization of manufacturing capacity for AI data centers. The RTX 5090 is also virtually unavailable at major US retailers. Third-party sellers on Amazon have recently listed the card for around $8,500. As a result, many buyers are turning to the RTX 5080 instead.
In mid-October, Nvidia reportedly rejected claims of a production halt for the RTX 5090, following reports in Taiwanese media. However, the company acknowledged supply chain constraints. There is currently no indication of when prices or availability might improve.
(Editorial Team)
