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Software Defined Vehicle as Advertising Space
A promotional animation for the upcoming movie “Spider Man: Brand New Day” is currently appearing on the central displays of selected BMW models. The move is drawing attention because BMW had previously stated publicly that it would never use vehicle screens for advertising.
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Performance paywall hits ID.3
The subscription model is expanding beyond streaming services – now car manufacturers are charging monthly fees for full horsepower. Volkswagen is asking ID.3 drivers to pay £16,50 per month for an additional 27 horsepower that’s already built into their vehicle.
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17.11.2026
 - 19.11.2026
München
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